The UKGC must see some sincerity in Sky Vegas’s actions, saying the $1.54m fine “would have been a lot higher had Sky Betting & Gaming allowed any of the self-excluded customers to actually gamble, failed to cooperate, and not taken decisive action aimed at preventing a repeat.” Industry awaits Grant’s latest mea culpa, however, was that his company accepted the UKGC’s findings, and that it has “put in place measures to ensure that this cannot happen again.” Hollow words, it seems, because Sky Vegas has been a repeat offender, sending marketing material to self-excluded gamblers in 2018, for which the UKGC fined it £1m ($1.54m).
In Tuesday’s release, UKGC CEO Andrew Rhodes warned: “We would advise all operators to learn from Sky Betting and Gaming’s costly errors.” Too little too late?įlutter UK and Ireland CEO Conor Grant apologized in November for the Sky Vegas error, but it’s widely believed that his saying sorry is likely to account for very little.Īccording to The Guardianon Wednesday, Grant is still spinning Sky Vegas’s image, saying it “takes its responsibility to protect customers extremely seriously but on this occasion we did not do enough.” News of the fine simply adds more grist to the mill ahead of the UK government’s landmark review of the Gambling Act 2005, with regulatory proposals due to be published in a white paper within weeks. Rob Davies March 9, 2022Īkin to sticking a massive “kick me” note on its own back, Sky Vegas sent the promotional offer to the vulnerable customers in the middle of the UK’s Safer Gambling Week.
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Breaking: SkyVegas fined £1.2m for sending free casino “spins” to recovering addicts during Safer Gambling Week.Ĭomes at a sensitive time for the British gambling industry, which has been at pains to show it has improved its attitude to social responsibility.
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